New Year, New Trucking Minnesota! – This edition of Trucking Minnesota marks the unveiling of our magazine redesign. We believe this layout strikes the right balance between maintaining all of the content you have come to expect and displaying it in an easier to read format.
Here are some of the changes we hope you will enjoy:
• Condensing the trucking news categories into two sections
- The “First Gear” section will feature short stories - no longer than 200 words - that will provide a broad overview of information. These are designed to catch you up quickly on the more important trucking issues.
- The “Trucking News” section will feature longer articles that go more in depth on information on the most important items.
• Offering two or more in-depth, original feature stories in each issue.
• Adding more photos and visual elements throughout the entire magazine
• Changing our font and spacing for greater readability
• Placing more importance on social media channels with a “Stay Connected” area in the table of contents
• Placing more importance on recognizing our year-long sponsors
• Strategically placing advertising to highlight advertiser and not competing with content
• Incorporating MTA/Trucking Moves America Forward colors throughout the newsletter to stay consistent with branding
We are anxious to hear what you think about these changes, and any ideas you have for articles.
Send your thoughts to MTA@mntruck.org.
New Year, New Highway Bill! – Congress and the President delivered a long-awaited gift right before Christmas by delivering a transportation funding bill. In addition to maintaining our critical road and bridge infrastructure, it delivers on a number of top MTA priorities. These include:
• Creating a long-term bill with five years of predictable funding;
• Reforming the CSA program, and removing CSA alerts, percentiles and crashes found to be non-preventable from public view while the reforms are being implemented;
• Language inhibiting the expansion of tolling on existing interstates coupled with "use-it or lose-it" language creating a deadline on state tolling applications.
I am proud of our members who helped tell the trucking story to Congress. Your letters, emails, terminal visits and participation in our Call on Washington program truly made a difference.
Here’s to continued safety and success in 2016!